Data Management

IN TODAY’S FAST PACED ENVIRONMENT WHEN YOU REACH OUT TO YOUR CUSTOMERS VIA PRINT OR ONLINE MEDIA THE QUALITY AND CONSISTENCY OF YOUR DATA IS KEY TO THE SUCCESS OF ANY CAMPAIGN.

More importantly what you do with your responses and how you deal with them is probably more important than ever and can often be overlooked by marketers.

DATA SERVICES / CLEANSING

We understand the need for comprehensive, regular data cleansing and segmenting processes, ensuring the right message is delivered at the right time to the right person.

We will work with you to minimise wasted communications, and more importantly not to cause offence to your prospects and customers.

Our data cleansing services include:

  • Screening and de-duplication
  • Suppression including: MPS, TPS, Mortascreen, the Bereavement Register, PAF, Validation and NCOA./li>
    Screening and de-duplication
    Suppression including: MPS, TPS, Mortascreen, the Bereavement Register, PAF, Validation and NCOA.
DATA ENHANCEMENT
Developing prospects ranks high on the list of most marketers’ aims rather than reliance on the purchase of ‘off-the-shelf’ lists. In conjunction with our data partners, we have access to the largest and most up to date prospect pools in the UK. Based on a set of criteria that we agree with you, we can append missing information to your data-lists adding information such as date of birth, or email addresses, etc.

Furthermore, once we understand the demographical data for your ‘ideal’ prospect or customer, we can help you build prospect lists from reliable and responsible sources. These highly targeted prospects can help you reach a greater audience and increase the chances of higher conversion ratios in your campaigns.

DATA HARVESTING
Our experience can help you accurately and efficiently collect and maintain prospect information harvested from responses from your mailing campaigns, online campaigns and via your websites. We have built systems utilising the latest technologies so that we can easily tap in to your data streams and integrate new contact information into existing data sets.