| IT & Data Management |
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Data Aquisition. Ultragraph have partnered with one of the best data owners in the business to provide you with high quality data that matches specific criteria for your next campaign. Whether you are a business to business or business to consumer marketer we have access to the UK’s leading provider of intelligent campaign data.
List Cleaning. To get the most from your direct marketing campaigns, the quality and integrity of your marketing data is of paramount importance. Today's preference services demand accurate, up-to-date suppression. Breaching the Telephone Preference Service (TPS) or Corporate TPS register could mean a fine of up to £5,000. Traditionally, thorough list cleaning - expert data preparation and processing - has been costly and complex. Now, our data cleansing service lets you enhance, de-duplicate, profile and enrich your data - quickly and expertly.
Customer Profiling What do your customers look like? Are you really marketing to the right people? Customer profiling lets you identify who your best prospects are, what traits they show - and how you can find more just like them. We can provide you with the comprehensive customer insight you need to dramatically improve the targeting of your direct mail.
Data Optimisation Enhanced data quality will help your campaigns deliver better results. Data is verified and amended through industry-leading software to ensure all names, emails and address records are as accurate and up-to-date as possible. With access to over 10 million call results each year, we have robust telephone validation - including the ability to substitute alternatives where necessary.
Database Management We can help you manage your existing data either through our managed solution or through the co-development of your own on-site IT systems. Most businesses already have some form of database management systems in-house and we can work closely with your IT personnel to improve how your data is harvested, stored and maintained.
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